Dan S. Kennedy Martin J. Fischer No B.S. Marketing to the Affluent (Paperback)

No B.S. Marketing to the AffluentDan S. Kennedy Martin J. Fischer4thLabel: Entrepreneur PressDescription: Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing leading to reduced spending.However amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent Affluent and Ultra-Affluent populations who are willing to pay premium prices for exceptional expertise service and experiences.In this updated 4th edition Kennedy and Fischer provide a comprehensive guide on how to reposition your business practice or sales career to appeal to these affluent customers for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients ready for do-it-yourself useApply the magic language of “membership to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton Disney Harrah’s Entertainment and Starbucks Kennedy and Fischer demonstrate how to sell to those who will always be spending.