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Hisense 43" 43E78QTUK PRO 144Hz QLED Smart AI TV - Hi-View AI Engine, 144Hz Game Mode PRO, Dolby Atmos, Quantum Dot Colour with Freely, Disney +, YouTube, Netflix

£310.71

Experience unparalleled picture quality on this Hisense 43-inch Pro display. With its stunning QLED technology, you'll witness vivid colors and crisp details that will transport you to new worlds. But it's not just about looks - the real magic happens when you stream your favorite shows and movies.

The Hisense 43E78QTUK PRO boasts a cutting-edge Hi-View AI Engine, which brings out the best in every image. Whether you're watching sports, action-packed blockbusters, or cozy family films, this TV delivers lightning-fast response times, making it perfect for fast-paced entertainment. And with Game Mode PRO, you can indulge in 144Hz of immersive gaming, where graphics and gameplay come alive.

But what truly sets this TV apart is its impressive sound system, featuring Dolby Atmos for a fully immersive audio experience that makes you feel like you're right there in the action. Plus, it's incredibly easy to use with your favorite streaming services - just select from Disney+, YouTube, Netflix, and more to get started. And with Freely, you can easily access all of these platforms at once, making it a true one-stop-shop for entertainment. Experience it for yourself, with Hisense 43E78QTUK PRO.

Product Reviews

Name: Review:
Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority. The tv is great, with excellent picture quality. Good sound from all connections. Remote control responsive, except when paired with other devices like PS5 and firestick. Connect to internet via freely app and away to go! All apps work great - including BBC iplayer and Netflix. This tv offers good value for money at half the price of our previous 50" model.

R. Urquhart - 06/12/2025

I was really pleased with my new TV's picture and sound quality. It was incredibly easy to set up, which made a big difference on moving day. Having access to change channels from my phone was also a huge convenience when I misplaced my remote control. The sleek frame of the TV is definitely one of its standout features - it looks fantastic in my living room.

O. Dawson - 02/12/2025

I ended up replacing my 55" LG TV after a frantic search for a reliable replacement online, and I'm glad I did when I discovered Hisense TVs have finally caught up with LG and Samsung in terms of quality. Their QLED technology has made significant strides since then, and now it's no wonder hisses the screen with vibrant colors that rival those on more expensive sets.

I opted for a Hisense 65A7QTUK after doing some research to find the best value for money, but I was assured by Which magazine reviews that my purchase would be a solid choice. With a price that's slightly higher than some of its competitors, I was confident that it would deliver on performance.

The TV arrived promptly via AIT home delivery with no issues at all. The delivery driver even gave me the opportunity to inspect the package before leaving, and I appreciated the extra attention to detail. Once opened, everything seemed in order, and I didn't have any problems with damage.

I did notice that the picture quality is outstanding when paired with Sky Q, particularly when it comes to HDR compatibility - the TV effortlessly sets up itself once turned on, even if you're new to smart TVs like mine. Unfortunately, the sound isn't as polished as some of its rivals, which can be mitigated by using a sound bar connected to your Sky Q box.

Overall, I'm thoroughly impressed with this Hisense TV and feel it's more than worth the investment - especially considering that many of its 2025 models are selling for less than some of its 2024 counterparts.

S. Dawson - 23/12/2025